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Doctify simplifies doctor appointment booking with streamlined processes, intuitive search, clear doctor profiles, personalization options, and appointment reminders, ensuring convenient access to healthcare services.
Role
Duration
June 2023 - Sept 2023
Product designer,
User Experience Designer
Tool Kit
Figma, Photoshop, Illustrator
Team
Soumya Sharma
Objective
The objective for Doctify was to craft an intuitive and aesthetically pleasing app interface, streamlining the doctor appointment booking process and delivering a smooth user experience. This design sought to empower users to explore a network of healthcare professionals, easily filter and find the right specialist, and make appointments with confidence. The primary focus was to enhance accessibility to healthcare services, making it convenient and user-centric while maintaining a visually engaging and user-friendly platform.
Solution
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Streamlined Appointment Booking: Design an efficient and user-friendly appointment booking process that allows users to quickly select available dates and times, review their choices, and confirm appointments with ease.
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Intuitive Search and Filtering: Create a search and filtering system that enables users to easily find doctors by specialization, location, availability, and other relevant criteria, ensuring quick access to the right healthcare providers.
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Clear Doctor Profiles: Develop doctor profiles that present essential information such as qualifications, experience, patient reviews, and availability in a visually organized and easily digestible format, enhancing user confidence in their choices.
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Personalization and Feedback: Implement features that allow users to personalize their experience by saving favorite doctors, setting preferences, and providing feedback or reviews, thus fostering a more user-centric platform.
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Appointment Reminders: Design a notification system for appointment reminders, ensuring users are well-informed about their upcoming appointments and reducing the likelihood of no-shows.
User Research
I conducted comprehensive user research that played a pivotal role in shaping the app's user interface and overall product strategy. Through user interviews, surveys, and usability testing, I gained valuable insights into the needs and pain points of both patients and healthcare providers. Patients expressed their frustrations with convoluted appointment booking processes. They also complained about that lack of ease of finding specialist doctors for their specific requirements, which drove us to design a streamlined, user-friendly system. This system allowed users to quickly select available dates and times, review their choices, and confirm appointments with ease, ultimately improving accessibility to healthcare services.
Additionally, the user research revealed the significance of clear doctor profiles. Healthcare providers emphasized the need for a platform that would allow them to effectively showcase their qualifications and experience. In response, I developed visually organized doctor profiles that presented essential information, including qualifications, experience, patient reviews, and availability. These profiles not only enhanced user confidence in their choices but also made it effortless for users to find the right specialist.
Who will use it?
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Parents
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Busy professionals
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Caregivers
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Seniors
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Medicine Practitioners
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Clinical Researchers
User Flow
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Low - Fidelity Wireframes
Design System
When shaping Doctify's design system, I opted for soothing blues and clean whites, commonly associated with the medical field, to convey a sense of professionalism and trust. These colors, along with a clear and contemporary typeface, establish a unified and inviting theme. My focus was on maintaining a consistent and user-friendly design throughout the app, aligning with user-centered principles to create a reassuring and accessible experience, particularly in the healthcare context.
Final Design Prototype
1. Onboarding
2. Home Screen
3. Appointment Booking
4. Appointment History
5. Profile
User Testing
The user testing sessions consisted of several key tasks, such as finding a specific doctor, booking an appointment, and navigating through the app's features. Participants appreciated the app's search filters for finding doctors based on specialties, locations, and availability. However, some users suggested additional filter options, like sorting by patient reviews or insurance coverage. I took this feedback into account and expanded our filter options to enhance the search experience.
Additionally, users highlighted the importance of a straightforward registration process. I streamlined the registration flow, making it quicker and more user-friendly, with options for social media sign-ins or email registration. This adjustment was well-received during subsequent user testing sessions.
Challenges
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Information Balance: Striking the right balance between providing users with essential medical information without overwhelming the interface.
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Simplified Language: Translate complex healthcare terms into user-friendly language without compromising accuracy for universal understanding and usability.
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Appointment Booking Flow: Simplifying the appointment booking process for different medical specialties while ensuring user-friendliness.
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Medical Privacy: Ensuring that the app complies with healthcare data privacy regulations (e.g., HIPAA) and secures sensitive patient data while maintaining user-friendliness.
Reflection
Reflecting on the design journey for Doctify, I've come to appreciate the importance of a user-centric approach in healthcare app development. It's clear that simplifying intricate medical processes and nurturing user trust are central to success. Overcoming challenges such as balancing information complexity with user-friendliness was achieved through continuous testing and feedback incorporation.
As I look forward, I'm excited about the ongoing refinement of the user interface, further strengthening privacy measures, and expanding accessibility features. My ultimate aim is to create Doctify as a doctor appointment booking app that isn't just intuitive but also emerges as a trusted ally for users in their quest for reliable healthcare services.